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Philadelphia trade show magician and mentalist Michael McLaughlin performing on stage with a volunteer

Philadelphia trade show magician and mentalist

What I do at your booth

Stopping the aisle

Most people walk a show floor with their eyes down and their badge flipped over. A small crowd watching something they can't explain is the one thing that makes them stop. I perform short pieces of magic and mind reading at the front of your booth, and each one pulls the next group in behind the last.

Your message in the magic

I build your product name, your tagline or a key number into the effects, so the moment people remember is also the point you want them to remember. We settle the wording before the show, and nothing goes out that your marketing team hasn't seen.

Handing you the lead

Every set ends by turning people toward your team, whether that's a badge scan, a demo or a conversation with a rep. I'm there to fill your booth, not to be the show, and your sales staff get warm prospects who are already smiling.

See Mike in action

About

Built for a three day show

Portrait of Michael McLaughlin, corporate magician and mentalist based in Philadelphia

A convention is a different job from a party. The floor is loud, the crowd changes every few minutes and the same sets run for hours or days. I've worked trade show booths before and I know the rhythm: short pieces, a clean reset, and a schedule your team can plan breaks around.

 

I'm based in Philadelphia, so the Pennsylvania Convention Center is home ground, and Atlantic City, Baltimore, Washington DC and New York are all within easy reach.

 

After more than twenty years in corporate America, I understand what a booth costs and what it has to return. Nothing in the act embarrasses anyone, nothing is off color, and I take direction from your booth manager like any other member of the team.

 

I carry performer liability insurance and can send a certificate to the show's exhibitor services desk, which most shows ask for.

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More on Atlantic City conventions and casino events.

Proof

Real rooms, real reactions

"We brought Mike in as a nice complement to a cocktail reception, but instead, he became the main event. The whole room followed him around, chasing the next trick, because once people saw one they wanted more. Mike is genuinely talented, has great energy, and is a crowd-pleaser in a room that's not easy to win over; we'll definitely be bringing him back."

 

Christine R. Felice, SVP, Mitchell & Ness Commerce

 

"Mike is magic! We hired Mike for my 40th at a winery and all I can remember is random screams of amazement among the crowd. He is flawless in his execution and left us all in awe. My family and friends talked about his performance for weeks!"

 

Ankur Patel, 40th birthday celebration

 

"Michael was absolutely incredible! We had him at our end-of-summer carnival party, and he completely captivated the entire crowd. With a big party, it's not easy to hold everyone's attention, but he had people gathered around, laughing, amazed, and genuinely trying to figure out how he was doing what he was doing! Our guests were talking about him all night and even afterwards."

 

Kejal Bhatt, end of summer party

 

Below, photographs from real events, taken on the night, with real guests reacting in real time. Ballrooms, cocktail receptions, hotel function rooms and convention stages across the East Coast.

Michael McLaughlin performing on stage in front of a seated audience at a corporate event

Volunteers from the room

Two guests who walked in as strangers, now standing next to me in front of a full house. Nobody is planted and nobody is the punchline.

Michael McLaughlin performing strolling close-up magic for guests at a crowded black tie gala

A full room

Cocktail hour at a black tie gala, guests closing in on both sides. No stage and no microphone, just a room full of people who came over to see what everyone was looking at.

Michael McLaughlin with his performance case beside the event poster at an annual charity gala

Black tie season

Arriving for an annual charity gala. One case, no setup, ready before the doors open.

Partial client list

Vanguard · Insight Partners · Alimera Sciences

New American Funding · Fox Chase Cancer Center

Mitchell & Ness · Marriott · Wyndham · AtlantiCare

Mohonk Mountain House · Borgata · Harrah's

Ocean Casino Resort · Live! Casino · SugarHouse Casino

Disney Cruise Line

Questions I get asked

How long do you perform?

Once I know a bit more about your event, I will come back with a recommendation on the length and the format that fits it best.

 

What do you need from the venue?

Strolling needs no stage, no sound and no setup. I simply start. For a seated show I need somewhere the whole room can see me, and a small riser helps past about 80 guests. I bring my own microphone and speaker if the venue has none.

 

Can you work a multi-day show?

Yes. I work in short sets with breaks across the floor hours, for as many days as the show runs. Send me the schedule and I'll suggest a plan.

 

Is it right for a mixed audience?

Yes. Nothing in the show is off color, nothing embarrasses a volunteer, and nothing needs explaining to the client's boss afterwards.

 

Insurance and dress?

I carry performer liability insurance and can send your venue a certificate on request. Standard dress is a dark suit. Black tie or a costume brief is no problem if your evening calls for it.

Contact

Tell me about your event

Send the date, the venue and roughly how many guests. You'll hear back the same day with what I'd do and what it costs.

Event type
How did you find me?
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